So Much More Hawaii Tour
The So Much More Hawaii website officially launched early this morning signifying the much anticipated, first ever social media tour sponsored by the Hawaii Tourism Authority. There has already been a lot of buzz in the local blogosphere and on Twitter. Some are skeptical, many are anxious, but one thing I know for sure — the Hawaii Tourism Authority is poised to becoming a leader in the social media world.
Organized by Cilantro Media, its founding partner Christine Lu has a proven, successful track record in the social media sphere. She was named “20 Most Influential Individuals in Los Angeles” by NowPublic based on her influence and “publicness” in online visibility, presence on user generated content and social networking sites, interactivity and accessibility, and presence on microblogging platforms. She shared the impressive list with the CEO of Mahalo, Jason Calacanis; notorious gossiper Perez Hilton, and the Queen of Spain Erin Kotecki Vest to name a few.
In November 2008 she co-organized the China 2.0 tour, similar to the So Much More Hawaii, but on a much larger scale. And, even larger than the China 2.0 tour, Christine’s company, Cilantro Media is a partner in the upcoming Geeks on A Plane.
Over the next week, I will be blogging about my role in the So Much More Hawaii Tour; the role of Alltop and Pono Media; and of course highlighting so much more about Hawaii.
